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Global Fashion Partner

BOSS

HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. Around 13,800 employees worldwide work to always offer customers the best. BOSS and HUGO Men's and Womenswear not only covers businesswear, casual outfits and athleisurewear, but also elegant eveningwear for special occasions. HUGO BOSS believes that no matter what the day brings, its customers should be perfectly dressed in every situation and for every occasion.

In addition to its product range, HUGO BOSS is also known for its events, campaigns and cooperations, which sharpen the positioning of the two brands BOSS and HUGO in the market. These include shows at international fashion weeks, art awards, international exhibitions, the sponsorship of sports tournaments and top athletes, and much more.

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Lance BOSS
BOSS

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Chinese Grand Prix

Lance and Fernando join BOSS for grand opening of Shanghai store

While in Shanghai for the 2025 Chinese Grand Prix, Lance and Fernando visited Jing'an Kerry Centre for the launch of the first BOSS halo store in China.

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