All in. All welcome. All celebrated.
Without you, our fans, there's no us. Your passion is the lifeblood of our team and our sport. But it is more than that, it is what unites you with every other fan – and that is far greater than what divides.
Whether someone supports green, red, silver, orange or blue, our passion for racing is the golden thread that connects us all; it's what we all have in common.
Throughout the week of the British Grand Prix, we're celebrating your passion. No matter who you are, our team and our sport are open to all and, at our home race, we're sharing this message with the world.
All in. All welcome. All celebrated.
Welcome home
Silverstone is our home, and we're inviting fans to our headquarters for the AMF1 British Grand Prix experience – and this one's on us.
If we could have every single one of you who drives us on – who helps us climb – at our HQ for our home race we would, but we're welcoming a select number of I / AM members to our headquarters for an event like no other that we'll share across our official social media channels.
The event will see fans hosted by AMF1 team members and Sky Sports F1 presenter Rachel Brookes. They'll enjoy AMF1 hospitality; AMR22 show car and Aston Martin road car displays; pit-stop challenges; F1 simulators; a fan artwork exhibition; a Girard Perregaux watchmaking station; a Peroni Nastro Azzuro 0.0% bar and much more.
I / AM members lucky enough to be joining us will also be the first fans to take a tour of our all-new Formula 1 factory. As its construction continues apace, it serves as a metaphor for where we are on our journey: developing and growing as a team as we recruit top talent and invest heavily in our people and resources – building for a successful future.
Join I / AM
I / AM is our official, free-to-join membership programme - but it's also so much more. This is a platform for fans to share their voice. Join us to discover I / AM benefits and once-in-a-lifetime experiences as We Climb Together.
Celebrating your passion
Passion fuels creativity so we're putting your creativity firmly in the spotlight this week: heroing your work and reaching out to UK-based content creators, artists and photographers to capture what it means to be united by a passion for F1.
F1 content creators Hannah Atkinson, aka @f1hannah, and Lissie Mackintosh will take you behind the scenes, hosting our regular I / AM LIVE stream on TikTok from the Silverstone paddock on Thursday, and again on Saturday from our exclusive AMF1 British Grand Prix experience.
Award-winning artist Juls Gabs will unveil her latest artwork that depicts our ‘All in. All welcome. All celebrated' team philosophy, while photographer and F1 fanatic Shihab Abdulgadir will be capturing the raw emotion of fans in the grandstands and the relationship between human and machine at the pinnacle of the sport.
We'll also share local fan stories across our channels; celebrating your fandom by revealing the unique, personal journeys that shape your affinity with the sport. And we'll also be taking lucky I / AM members into the heart of the F1 paddock.
For those at the track, our pop-up store in the F1 Fan Zone is the place to get your hands on all things AMF1 and get up close to the AMF1 show car. Hannah and Lissie will be at the store for a fan meet and greet on Sunday, while special guests from the team will also be dropping by throughout the weekend.
JCB buries time capsule beneath new AMF1 factory
As the build of the new Aston Martin F1 factory continues apace, our fans joined us and our partner JCB at the ceremonial burial of a specially designed, fan-chosen capsule deep beneath the foundations of our Silverstone home.
Making our mark
As we endeavour to have a positive impact on the communities around us as part of the 'Make a Mark' arm of our ESG programme, we're holding a series of social impact events at our headquarters in collaboration with our title partner Cognizant.
We're welcoming military veterans to our HQ to identify opportunities that exist from a corporate perspective among Armed Forces service leavers.
We're also hosting students through the Social Mobility Foundation and from local secondary schools to further their development and education and raise awareness of career opportunities in motorsport within the fields of science, technology, engineering and mathematics (STEM).
Diversity of experience and thought is key to achieving progress and, on Wednesday, our ‘United by Passion' roundtable will bring sportspeople, team members and fans together – including our very own Sebastian Vettel – to explore inclusion in sport and how what unites us is stronger than what divides.
The thought-provoking discussion will be featured across AMF1 channels and streamed live on our official TikTok account.
Formula 1 is a sport for all and, as we continue to climb, we're taking you, our fans, our people and our partners with us – this is where you belong. Our collective passion has the power to positively shape our future and drive our team, and our sport, forwards. You. Us. Together.
All in. All welcome. All celebrated. Sign up to open up a world of I / AM benefits and once-in-a-lifetime experiences.
