Celebrated for its dynamic art scene, we took to the streets of the 305 to turn Miami green by mixing art and engineering. This is how we made a statement in the Sunshine State ahead of the Miami Grand Prix...
Miami. A pulsating, vibrant and dynamic melting pot of art and entertainment. A culture capital.
As we travel the world, we embrace the diverse cultures in the locations we compete in, encouraging you, our fans, to help shape and co-create our story, and our third visit to Magic City was no exception.
Fresh from merging cultures through sport in spectacular Shanghai, we tapped into Miami's vibrant art and entertainment scene to connect with fans and take F1 to the streets of the 305.
From murals and moving art installations to driver squad meet-and-greets and bicycle tours of this iconic city, this is how we turned up the noise and turned heads in Miami.
A moving masterpiece
A palette of spectacular engineering and sporting excellence. Formula One is art. And, this week, Miami has been our team's canvas.
We took to the streets of the 305 with our F1 show car touring the city on a flatbed truck, encased in a transparent glass display, designed to mimic high-value art in transport.
The truck, driven by two pit crew members in full race gear, transformed some of Miami's most iconic areas into a moving gallery, with the high-performance art visiting some of Magic City's most famous locations, including South Beach, Wynwood, and Downtown Miami.
And, to complement the moving masterpiece in a city renowned for its vibrant street art, we created a mural next to Ball and Chain, an iconic bar and lounge home to some of the best live music in Miami, in the vibrant heart of Little Havana.
Making memories in Miami
Throughout the week, we joined forces with our partners to bring fans closer to the team and the sport with a series of meet-and-greet opportunities across Miami.
We also explored Miami on two wheels with I / AM members as they joined us on a Citi Bike tour with Aston Martin Aramco Driver Ambassador and Head of F1 Academy Jessica Hawkins.
The cycle route took in some of Miami's most recognisable landmarks and fans were treated to our latest fanwear from our limited-edition Miami collection.
A star-studded celebration
We brought the spark to the Miami heat by co-hosting the most anticipated event in the build-up to the on-track action: the Sports Illustrated Grand Prix Party.
Returning for its third year, the party’s celebrity host was Tom Brady. Together with the NFL legend we were joined by figures such as Duke Riley, Raheem Mastert, and Jeff Bezos as some of the most prominent figures in the sports, entertainment and business worlds, descended on the stunning Surf Club Restaurant at the Four Seasons Hotel.
Behind the scenes
I / AM members also joined us in the Miami Grand Prix paddock for an unforgettable experience. We took them behind F1's velvet curtain with a behind-the-scenes tour of the paddock and the Aston Martin Aramco House, giving them the opportunity to meet and hear from team members in an access-all-areas visit before we turned up the heat on track in Miami.
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