Aston Martin Cognizant Formula One™ Team has written the first chapter in a new era. And while the racing naturally took centre stage in 2021, it was only one side of our story.
From the team's debut in Bahrain to Sebastian Vettel's podium in Azerbaijan and Lance Stroll's impeccable charge to sixth in Qatar, there were, of course, standout moments on track.
But, beyond the pit lane, there has been plenty to keep the team, our partners and our loyal fans entertained and engaged throughout the course of this landmark year.
Whether it was revealing the AMR21 to the world, bringing fans into our home at the British Grand Prix weekend, or playing our part in the launch of James Bond's 'No Time To Die', we’ve certainly been busy.
Now, as we reflect on the year that has been, take a look back at some of the most special moments of 2021: every one of them made possible by you, the fans, and your incredible support.
The comeback begins…
On March 3, Aston Martin officially began its Formula One comeback, reaching millions of fans, media and casual observers around the globe with perhaps the most anticipated launch in recent history.
Presented through an interactive platform known as 'The Vault', the event built towards the launch of the AMR21: Aston Martin's first works Formula One car since 1960.
Gemma Arterton hosted the likes of Lawrence Stroll, Otmar Szafnauer, Lance Stroll and Sebastian Vettel in a Q&A, while stars such as Daniel Craig and Tom Brady played their part from afar.
While the relentless pace of Formula One meant the car was on track just 24 hours later, we were also able to bring our fans into the heart of the story, going behind the scenes to discover the dedication of almost 500 people who helped bring the story to life.
Launching the AMR21 to the world
Aston Martin made history as it launched the AMR21, returning to F1 as a manufacturer for the first time in 61 years. Relive the moment the car and team was revealed to the world through our behind-the-scenes video.
Returning home
We were delighted to offer access to an exclusive event for selected I / AM members at the British Grand Prix in July, giving fans a unique perspective of our British Grand Prix weekend.
Guests were hosted by the team on our factory HQ lawn and enjoyed exclusive experiences including getting up close with Sebastian Vettel's second-placed Azerbaijan Grand Prix trophy.
Cars from Aston Martin's past and present were also on show, including James Bond's gadget-filled DB5 and the newly unveiled Valhalla.
If this sounds like your kind of event, sign up today for access to I / AM: our official, free-to-join membership programme. This is just the beginning…
The story of Silverstone: Our fans
Every race, we look for the best stories from the weekend to share with our fans. At Silverstone, the fans were the story. This episode of INSIDER put you at the very heart of our British Grand Prix journey.
Licence to Thrill
From London to Monza, past to present. Throughout the Italian Grand Prix weekend and the month of September, Aston Martin celebrated its enduring partnership with James Bond as 'No Time To Die' neared its cinema release.
No Time To Die marked the first James Bond film to feature four models of Aston Martin, making it the perfect milestone to celebrate over 50 years of 007 behind the wheel of the famous British marque.
Beginning with a Battersea event complete with a full-size Corgi replica of the original 1965 DB5 and ending with a premiere event in London's Royal Albert Hall, Aston Martin celebrated in style.
From Nico Hülkenberg learning the art of stunt driving in a DB5 to a 007-themed Lance vs. Seb and Bond-themed livery for the AMR21, this was as true celebration of an iconic partnership.
Celebrating No Time to Die
Discover all things James Bond on our dedicated 007 hub. Hear from No Time To Die director Cary Fukunaga, watch an exclusive F1-inspired James Bond title sequence and find out whether Lance or Sebastian wins the race to build a LEGO DB5 in Lance vs. Seb. This is your ultimate guide to the latest James Bond film.
Celebrating the best of America
The team arrived in Austin with two goals: performance on track and celebration of the people and organisations driving change stateside. We called the latter: I / AM USA.
Kicking off with the all-new 'Future Makers' series, the team gained expert insight from key partners including Gaurav Chand, CMO of Cognizant, Tomer Weingarten, Co-Founder and CEO of SentinelOne and George Kurian, CEO and President of NetApp, amongst others.
F1 is the pinnacle of technological innovation and is on an ever-evolving journey, where big ideas can mean winning incremental gains, making the sport and our Future Makers natural allies.
Through thought-provoking interviews, the aim was to inspire, highlighting the emerging tech scene and vast array of top-level talent in Austin and beyond.
Relive the Austin weekend
The Austin weekend was unforgettable. From NBA victory to hosting golf's Rory McIlroy and encouraging female STEM participation, it was a Grand Prix with a difference. Relive every moment of Austin and discover I / AM USA in our gallery.
A Drink With…
Presented by Peroni Libera 0.0%, A Drink With takes members of our racing family away from the hustle and bustle of the racetrack for an insight into what really drives them.
The Peroni Libera 0.0% bar plays host to in-depth conversations about how each individual lives every moment, and how passion and flair drives their desire to succeed and make a difference in their life and career.
From four-time World Champion Sebastian Vettel through to Mark Gray, Head of Trackside Systems Integration, the series provides a platform for a wide range of team members to share their story.
Covering beliefs with Sebastian, challenging stereotypes with Jessica Hawkins, and much more, A Drink With brings a human touch to a sport driven by the pursuit of ultimate performance.
A Drink With Mark Gray
Pursuing a passion is rarely the easiest path, but it is often the most rewarding one. Pour out a Peroni Libera 0.0% and join us for A Drink With Mark Gray, Head of Trackside Systems Integration, as he discusses how taking a leap of faith can be the start of something great.
Capturing history with Crypto.com
Early this year, the team collaborated with Global Partner Crypto.com to create a series of non-fungible tokens (NFTs), a unit of data stored on a blockchain, effectively as a record of data.
The series of limited edition, collectible assets commemorated Aston Martin's return to Grand Prix racing after more than 60 years.
They featured dynamic video content of the reveal of the AMR21, Sebastian and Lance's historic first runs in the new car, and a stunning slow-motion pit-stop feature.
Thanks to Crypto.com, fans were able to own their piece of our history and, as a result, their own piece of F1 history.
Owning a piece of history
Discover how the team made F1 history with Crypto.com, giving fans the chance to own a memento of Aston Martin's historic return to Grand Prix racing.
We hope you've enjoyed every moment of our 2021 journey as much as we've enjoyed sharing it with you. Thank you for being a part of this story. This is just the beginning...
You. Us. Together. Collectively we can do something amazing in this team, this sport, and beyond. All in. All welcome. All celebrated. Bring your thing.
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