We follow Aston Martin F1 Partner Executive Xenia Hughes at the Italian Grand Prix to explore the world of F1 sponsorships.
Sponsors – a key part of the team.
In the latest episode of INSIDER, go behind the scenes as the F1 community pays its respects to Her Majesty Queen Elizabeth II, Nyck de Vries drives the AMR22 for the first time, and discover how Aston Martin F1 collaborated with Peroni Nastro Azzurro 0.0% so fans could #FeelThePassionInside the Italian Grand Prix.
A perfect match. Spotlighting F1 sponsorships at the 2022 Italian Grand Prix
In the latest episode of INSIDER, join Aston Martin F1 Partner Executive Xenia Hughes at the 2022 Italian Grand Prix to explore the world of F1 sponsorships.
From unique garage branding and exciting events in Milan city centre to fan giveaways both at the track and around the world, AMF1 Partner Executive Xenia Hughes shows us exactly what partnership activation entails and why sponsors are an integral part of the team.
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