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Feature

Inside Glenfiddich's Aston Martin Aramco-themed Shanghai takeover

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Ahead of the Chinese Grand Prix, Glenfiddich completed a full Aston Martin Aramco-themed street takeover in the heart of Shanghai.

Bringing heritage, innovation and excellence together, Glenfiddich created a unique and exclusive experience in Zhangyuan – a historical and cultural landmark in Shanghai's centre.

Guests had the opportunity to explore Glenfiddich's downtown takeover, featuring a replica Aston Martin Aramco Formula One Team car, a display on brand history, a sensory video room, a bar and masterclass sessions.

In celebration of the partnership between Glenfiddich and Aston Martin Aramco, guests were also treated to a rooftop dinner at the Fosun Foundation, a DJ set and a mesmerising drone show across Shanghai's skyline.

Take a glimpse inside the event in the video below. 

Glenfiddich

Taking over Zhangyuan in the heart of Shanghai

In the build-up to the Chinese Grand Prix at Shanghai International Circuit, Glenfiddich invited guests to Zhangyuan for an exclusive Aston Martin Aramco-themed experience.

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Timeless apart. Iconic together. Discover more about the Aston Martin Aramco and Glenfiddich partnership, here.

SKILFULLY CRAFTED. ENJOY RESPONSIBLY. NEVER DRINK AND DRIVE.

Aston Martin Aramco and Glenfiddich promote responsible attitudes to alcohol. You should never drink and drive. Together our partners at Glenfiddich share our approach and commitment to promote this important message.

You. Us. Together.

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