Bold. Immersive. Emotive. North Greenwich station has been transformed into a journey that reflects the drive from within that fuels our team.
Ahead of F1 75 Live at The O2 on 18 February, our team has taken over North Greenwich Tube station to bring fans and commuters a captivating experience, immersing them in Aston Martin Racing Green from the moment they step off their train.
From the platforms through to the concourse outside, our team has completed a total takeover of the Underground station on the Jubilee Line — a key commuter route station to The O2. Starting on 10 February and running through to 24 February, we're bringing fans closer to the sport and launch before all eyes turn to The O2 and F1 75 Live, where we'll unveil the livery of our 2025 F1 challenger.
"Our North Greenwich takeover boldly reflects our commitment to bring the energy of our sport into everyday life," says Aston Martin Aramco Chief Marketing Officer Rob Bloom.
"The branding displays our seasonal campaign of 'Driven From Within', which encapsulates the lifeblood of Aston Martin — our relentless drive to be faster, bolder, and more daring — which is at the heart of everything we do.
"This activation is a symbol of our ambition to create extraordinary moments that resonate across society and culture. It puts fans at the heart of our world in a way that's impossible to ignore."
From stunning photography to interactive fan activities and our AMR24 showcar, stop by the station to soak up the atmosphere. Here's a rundown of what you can expect...
A feast for the eyes
From the ticket hall and ticket barriers to the escalators and platforms, since 10 February fans and commuters have been able to immerse themselves in Aston Martin Racing Green and experience the passion.
The entire Underground station is adorned with striking artwork from the team, including photography of Aston Martin Aramco drivers Lance Stroll and Fernando Alonso.
Spanning 70 touchpoints across the station, the artwork will treat fans and commuters to a unique brand experience until the activation comes to an end on 24 February, when the AMR25 will take to the track for the first time at a promotional event at Bahrain International Circuit.
Feed your passion
Make an all-important snack pitstop before the show begins. A bespoke stall will be giving away more than 1,000 specially designed Aston Martin cupcakes as well as Aston Martin Aramco team gifts, ideal for fans to demonstrate their support for our team at The O2.
Add your personal touch
Put your own spin on our artwork. Head into the photo booth located on the ticket hall level of the station, where you can add your face to one of the designs you see installed, creating your own special memento.
An immersive pitstop experience
Come and have your photo taken with one of our pit crew members who'll be at the station throughout the day. They'll be interacting with fans and commuters, handing out merchandise, and bringing the energy as we gear up to our 2025 livery reveal.
Get up close and personal
See an F1 car in the flesh: our AMR24 showcar will be on the concourse — not your usual black cab parked up outside a Tube station. The perfect hors d'oeuvre before F1 75 Live begins.
What is F1 75 Live and where can I watch it?
For the first time in the sport's history, all 10 teams, including their drivers and team principals, will reveal their 2025 liveries simultaneously to mark start of the sport's 75th anniversary year.
There will be 15,000 fans in attendance inside The O2, and fans can also tune in from home, with F1 broadcasters globally confirming they will televise the event live. It will also be streamed for free on F1's social media channels, including YouTube. The show is set to start at 20:00 and finish at 22:00 GMT.
F1 has also confirmed comedian and actor Jack Whitehall will be hosting the event, with entertainment from music acts Kane Brown, mgk, Brian Tyler’s Are We Dreaming, and Take That.
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