Aston Martin Cognizant Formula One™ Team was delighted to offer an exclusive I / AM member event for select fans at the British Grand Prix.
I / AM is our official free-to-join membership programme, but it's also so much more. A platform for fans, all are welcome to join our inclusive community designed to bring supporters closer to the team.
Our Silverstone event was the next step in our journey for I / AM, and we were delighted to give fans a unique perspective of the British Grand Prix weekend.
The celebration of I / AM GBR took its next step at Silverstone. As an Iconic British brand, we proudly celebrate British talent and expressions of creativity from all backgrounds.
Guests were hosted by the team on the factory's lawn, and enjoyed exclusive experiences such as getting up close with Sebastian Vettel's second-placed Azerbaijan Grand Prix trophy.
Cars from Aston Martin's past and present featured including James Bond's gadget-filled DB5 and the newly unveiled Valhalla.
Our Mission
You. Us. Together. Collectively we can do something amazing in this team, this sport, and beyond. All in. All welcome. All celebrated. Bring your thing. #IAM
Insight into the team's Silverstone weekend and beyond came courtesy of a Q&A with Reserve and Development Driver Nico Hülkenberg, hosted by Sky Sports F1’s Rachel Brookes.
Each guest had the opportunity to participate in a pitstop challenge and play a round of the new 'catch challenge', which can be found on the team's TikTok channel.
A static version of the AMR21 was also on display, as well as a photo booth for guests to be able to take home a memento from the event.
CEO & Team Principal Otmar Szafnauer made a surprise guest appearance via a live call from the pitwall.
There's plenty more to come for I / AM members in the future, and we're excited to bring you into the heart of the journey. We invite you to share your passions and your creativity with us.
All in. All welcome. All celebrated. Sign up to open up a world of I / AM benefits and once-in-a-lifetime experiences.
