Feature

15 Feb 2024

11 TikToks you will sacrifice sleep for from the AMR24 debut

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For You. This is the story of our season launch and debut of AMR24 as told by you, our fans, on TikTok.

In a week where Valentine's Day has been and gone, it was 12 February that got our hearts racing most.

For many, it was love at first sight as AMR24 broke cover and took to Silverstone Circuit for its inaugural laps ahead of a record-breaking, 24-race F1 season.

Hyper-focused on what matters most to us and to you, our fans, on and off the track, we brought you closer to an F1 launch than ever before, welcoming I / AM members to Silverstone to witness the debut of AMR24 and putting you at the heart of the action with unmissable content across our digital and social channels.

Many of you took your launch experience to the next level by joining us on TikTok for captivating content from creators, fans, enthusiasts and the team throughout the day, and to co-create the story by sharing your own videos on the platform.

We've been scrolling through the @AstonMartinF1 'For You' feed, and this is the story of our season launch told by you, our fans, on TikTok…

1 & 2 | You. Us. Together.

Beyond the racetrack, our hyper-focus is on putting you, our fans, first, and using our platform in the sport to drive positive societal change.

At the debut of AMR24, we brought I / AM competition winners and Make A Mark partners behind the velvet curtain of an F1 season launch.

We welcomed them into our state-of-the-art AMR Technology Campus for the reveal of our 2024 challenger, before taking them trackside at Silverstone Circuit to see the AMR24 complete its first laps.

@len_art.k, was one of the many fans to join us, and they took to TikTok to document their unforgettable experience.

3 | AMR24 hits the track

The first time a new F1 car takes to the track is always a special moment – but F1 filming days and shakedowns all too often take place away from prying eyes.

That wasn't the case with the AMR24's first foray onto the track, as we gave fans unrivalled access trackside to witness its first laps in person.

4 & 5 | Access all areas

F1 teams are notorious for trying to keep the details of their new cars under wraps. Access to where the cars are designed and built is usually off-limits to the public, unless of course you're an I / AM member and were lucky enough to win a place on our AMR24 launch experience at the AMR Technology Campus.

@scottugeserita purported to be Fernando Alonso to gain access to our launch – but it turned out they needed not to disguise themselves as the double World Champion, as they had a genuine invite after all.

6 & 7 | If it ain't broke

At this time of the year, there is always attention on how each of the new cars on the grid will look. Where many of our rivals have revealed challengers with less of a livery and more naked carbon fibre to keep weight down – much to the chagrin of many fans – we've made sure to keep that iconic racing green in all the right places. 

8 | Actions speak louder than words

AMR24 has received a lot of positive attention and kind words since breaking cover, but @fseries__ rather summed up the reaction in a more animated way.

That chef's kiss is particularly indicative of how we feel about our new car too…

9 | The finer details

From our social channels to our website, throughout launch day we put you at the heart of the action from the moment AMR24 broke cover with unmissable content.

@hi_its_nicole_fry was a particular fan of our AMR24 technical insights feature which provides you with all the details on our new challenger, complete with unparalleled insight from Technical Director Dan Fallows, stunning visuals of AMR24 and more.

10 | The send off

Ever wondered what it's like to send a Formula One car out of the garage and into the pitlane before it heads out on circuit? Wonder, no more.

We fitted one of our mechanics with a camera to give you a first-person view of what it's like to send a brand-new F1 car out on track for its first laps.

Drop the jack and then wave the AMR24 out of the garage before it makes its way down the pitlane…

11 | A triple threat

Launch day is always a memorable occasion, but even more so this year for Aston Martin. With an unprecedented unveiling of three cars on the same day, AMR24 was revealed at the home of British motorsport alongside a new Vantage sports car and Vantage GT3 racer.

12.02.24 will live long in the memory for us, our partners and you, our passionate fans. The next chapter of our hyper-focused journey has begun and we're excited to have you along for the ride.

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