Say Less, Miami

Everything you need to know as we bring music and motorsport together in the 305.

Miami. Where the pace of life is fast, and everything moves to a beat.

Music, art, sport. A vibrant concoction of noise, colour, and culture. Miami hits different.

As we arrive stateside for the Miami Grand Prix, we're meeting Miami culture at full volume: a week-long takeover in the 305 that’s not just about racing but about rhythm, energy and presence.

Trackside, stage-side, street-side. From merch to music, from talent to takeover, this is how we're moving this week and how you can move with us…

The House DROP

Fresh from the recent launch of I / AM DROPS, a new series of exclusive collaborations and experiences that connect Formula One with the worlds of music, fashion and sport, we're switching up the tempo from our inaugural drop with British rock royalty, The Rolling Stones, by tuning into the 305's vibrant House Music scene.

This is The House DROP.

Aston Martin Aramco x Dom Dolla

To mark our Miami moment, we're giving I / AM members the chance to get their hands on our limited-edition T-shirt collab with Grammy-nominated producer and Aussie-born DJ, Dom Dolla. From underground sets to global stages, the Melbourne-based musician is redefining House, and this exclusive collection is a meeting of two icons from the track to the stage.

Move fast, entries close midnight (EDT) on 3 May for the chance to win a tee that marries speed with sonic style. Click here to enter.

The House, Miami

Aston Martin Aramco meets the pulse of Miami culture at our immersive venue experience, opening in Wynwood on 2-3 May. A private experience, exclusively for I / AM members, curated for those who move to rhythm, live for the moment, and understand what it means to say less.

Featuring Aston Martin Aramco driver squad appearances and show cars, art installations, captivating soundscapes, curated hospitality and more, The House, Miami is a new kind of race weekend experience.

Get your access to The House, Miami, here.

The Secret Party

A night you won't forget at The House, Miami.

Vibes, surprises and a headline act. We're giving I / AM members the chance to feel energy, emotion and connection at this invite-only event, where House Music meets horsepower from 20:00 (EDT) on Friday 2 May at our Wynwood takeover.

Enter by 18:00 (BST) on 2 May for your chance to be on the guest list. (This is a 21+ event. Valid ID is required and will be checked on the door to gain entry.)

So, whether you're in it for the party, the swag, or the full experience, this is your chance to be part of something different.

Say Less, Miami.