Introducing I / AM DROPS: Unique and ultra-limited moments across music, fashion and sport

Aston Martin Aramco reveals I / AM DROPS, a new series of ultra-limited collaborations and fan experiences blending F1 with global culture.

Aston Martin Aramco is levelling up its fan engagement with the launch of I / AM DROPS, a new series of exclusive collaborations and experiences further connecting Formula One with the worlds of music, fashion and sport.

This next step in the I / AM programme follows the success of the team's high-profile collaboration with Grammy-winning artist Tems at F1 75 Live. Now, with I / AM DROPS, the team is making cultural crossovers a core part of how it connects with fans.

Every DROP is a one-time-only, ultra-limited moment, and a chance for fans to access something collectible, unexpected and distinctly Aston Martin. From curated merch to unforgettable experiences, these moments are designed to surprise and excite the F1 community.

The first DROP? A partnership with British rock royalty, The Rolling Stones. Fans can get their hands on an exclusive co-branded merchandise collection at The Rolling Stones store on Carnaby Street, London and online via the official Aston Martin Aramco store. I / AM members will have priority access at an in-store launch event on 24 April and online on 25 April.

Also up for grabs: a one-of-a-kind guitar inspired by the collab, signed by Aston Martin Aramco drivers Lance Stroll and Fernando Alonso.

Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One Team, said:

"This is about creating moments that resonate – not just with racing fans, but with a wider cultural audience. F1 is more than a sport, it has become a modern cultural phenomenon, and we're here to create new ways for fans to engage with their passion and express their fandom. I / AM DROPS are bold, creative and built to spark conversation. It's just the beginning."

More DROPS will be revealed throughout the season.

Fans can sign up and explore I / AM DROPS via the I / AM page.