Aston Martin Aramco Formula One Team announces Xerox, a leader in office technology and solutions, as an Official Global Partner.
Commencing in 2025, the multi-year partnership between Xerox and Aston Martin Aramco will unite two innovators dedicated to speed, precision, and efficiency. Xerox, at the forefront of both digital and physical technologies, is renowned for its expertise in printing, scanning, and copying, alongside cutting-edge workplace digital and IT services.
Aston Martin Aramco designs, builds, tests, and enhances its cars and race day logistics in the state-of-the-art AMR Technology Campus at Silverstone, England. Xerox will work with the team to support its digital technology functions both on and off the racetrack through the following areas:
Managed Print Services: Xerox will print critical "overlays" for the team, which will be used to provide telemetry data for each driver across a single lap and overlaying one driver against the other to enable them to see their relative lap times.
Augmented Reality: Xerox and Aston Martin Aramco are exploring the use of Augmented Reality for Remote Assistance at track and in the team's upcoming wind tunnel.
Marketing Insights: With data gathering incorporated into Xerox technology, Aston Martin Aramco can receive data-backed marketing insight directly from Xerox solutions.
Xerox branding will be visible on the AMR24 at the Las Vegas Grand Prix next week.
Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team, said:
"Xerox has long been a leader in innovation, and this partnership brings together two brands that thrive on precision and efficiency. We are excited to work with Xerox and leverage their expertise to enhance our team's digital operations. As we push the boundaries of performance, this partnership will drive us forward."
Deena LaMarque Piquion, Chief Growth and Disruption Officer, Xerox, said:
"Just as the Aston Martin Aramco Formula One Team relentlessly pursues peak performance on the track, Xerox empowers businesses to accelerate their digital transformation journey with cutting-edge solutions. Together, we are shaping a new future – where agility meets innovation, and businesses achieve excellence at the speed of F1."
Aston Martin Aramco and Xerox
Uniting two brands that thrive on precision and efficiency.
Related content
Aston Martin Aramco announces high-performance partnership with PUMA
Read Now
Aston Martin Aramco launches ultimate motion technology simulator to recreate F1 racing
Read Now
UNDERCUT | Mike Krack: "This year has made us closer as a team"
Read Now
Aston Martin Aramco announces partnership with Ma'aden
Read Now
Icons of originality: Valvoline unites Jessica Hawkins and Jeff Gordon for historic driver matchup in Charlotte
Read Now
UNDERCUT | Fernando Alonso: Forever young
Read Now
Adrian Newey begins new chapter with Aston Martin Aramco Formula One Team
Read Now
"The biggest part of the puzzle" – 13 quotes to take from Adrian Newey's reveal
Read Now
Aston Martin Aramco reaches milestone technical collaboration ahead of 2026 F1 regulations
Read Now
An icon returns: Lance and Fernando unveil Aston Martin Vanquish
Read NowI / AM membership
The ultimate fan experience.
Get closer to the team with unparalleled access, behind-the-scenes insights and once-in-a-lifetime experiences, and enjoy exclusive competitions, rewards, offers and more.
