Aston Martin Aramco Formula One Team announces a new multi-year, global partnership with Saudi Arabian mining company Ma'aden.
Ma'aden is the largest mining and metals company in the Middle East, and fastest growing in the world.
The partnership will be integral to the company's ongoing transformation as it aims to attract and retain top talent that will help facilitate ambitious growth over the coming years.
Together, Aston Martin Aramco and Ma'aden will drive forward a technology-led, sustainably conscious new generation of mining, to become an employer of choice in the Kingdom. In addition, the partnership provides Ma'aden a platform to drive brand awareness on a global scale in support of its ambitious 10x growth strategy.
Ma'aden branding will be visible on the AMR24 race car at the São Paulo Grand Prix, where the partnership will be officially launched.
Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, said:
"We are delighted to welcome Ma'aden as a partner of Aston Martin Aramco. It is an important step in our journey in Formula One and demonstrates the attractiveness of our team for brands with a long-term vision for success like Ma'aden.
"Together we share a common objective towards a sustainable future in line with Formula One's goal of becoming net zero by 2030. In our respective fields we both strive for excellence, maintain high standards and push the boundaries of technology. We look forward to working with Ma'aden in 2024 and beyond."
Bob Wilt, CEO, Ma'aden, said:
"Partnering with Aston Martin Aramco Formula One Team is a great opportunity for Ma'aden to really own its place as one of the fastest growing players in the global mining industry. Together we are an ideal fit, with a shared competitive spirit and closely aligned values of continuous improvement and teamwork.
"We are both on ambitious growth journeys. And we both have an aim to not only accelerate advancements in our respective fields but to showcase and garner excitement about our industry to a new generation, done through the lens of technology, sustainability and progress. Ma'aden is excited to collaborate with Aston Martin Aramco to build a brighter future, both on and off the track."
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