Aston Martin Aramco today announced the launch of the Creator Collective – a UK talent search in collaboration with TikTok aimed at discovering, nurturing and showcasing up to five new content creators.
The Creator Collective will provide selected creators with unique access and mentorship, empowering a new wave of diverse voices and perspectives in motorsport. With this initiative, Aston Martin Aramco and TikTok aim to bring passionate fans and creators closer to the F1 world, providing a platform for meaningful audience connections and fresh engagement.
Successful applicants will receive in-house mentorship from Aston Martin Aramco's experienced videographers, editors and content strategists to curate engaging, audience-focused content. They will also have exclusive experiences such as event and paddock access, a tour of the AMR Technology Campus at Silverstone and a workshop at TikTok's headquarters.
The Creator Collective is dedicated to supporting each creator's growth, empowering them to expand their channels, strengthen their creative reputations, and amplify their unique voices. Through TikTok's global platform, their content will actively engage diverse communities and promote cultural dialogue and inclusivity.
The programme will run throughout the 2025 season and the deadline for applications closes on Monday 13 January. TikTok has been an official partner with Aston Martin Aramco since 2021. It is hoped that the Creator Collective can be launched internationally in the future.
Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One Team, said:
"Together with our partner TikTok, we are delighted to launch Creator Collective as the next stage in our shared mission to provide a platform for creators to tell the Formula One story in their own unique and inspiring ways.
"The Creator Collective will receive unprecedented access to our team, talent and sport, together with mentorship from some of the very best creatives currently working in Formula One.
"Through the Creator Collective, we aim to produce insightful, fun and highly engaging content for fans to enjoy worldwide while providing Creators with a springboard to amplify their reach."
Aoife Moran, Sports Marketing Lead Europe, TikTok, said:
"At TikTok, we're always inspired by the incredible creativity and passion of our community, especially in sports. This initiative with the Aston Martin Aramco Formula One Team provides us an opportunity to elevate diverse voices in motorsport.
"We're excited to see how the creators in the Creator Collective bring fresh perspectives to the F1 world, connecting fans with the exhilaration and stories that make motorsport so captivating."
Calling all aspiring content creators
Passionate about F1? Have a flair for creating compelling content? We want to hear from you.
Together with TikTok, we've launched a nationwide search for five creative talents to join the Creator Collective.
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