Aston Martin Aramco Formula One Team announces an elevated, multi-year partnership renewal with ServiceNow, the AI platform for business transformation, reinforcing our shared vision to drive innovation and enhance operations across the business.
Since partnering in 2023, ServiceNow has helped streamline processes across the AMR Technology Campus and trackside by automating IT and facilities requests, centralising the employee experience, and boosting data analytics to accelerate decision-making. ServiceNow powers Aston Martin Aramco by connecting our people, processes, data, and workflows all on one platform, allowing employees to focus on what matters most – performance on the track.
The enhanced partnership will further integrate ServiceNow's advanced technology into the team's HR and Finance functions, unlocking greater efficiency, and empowering the team to make data-driven decisions that fuel sustained success.
As part of the renewal, ServiceNow branding will feature prominently on key areas of the AMR25, and, for the first time, on driver race suits throughout the 2025 season.
Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team, said:
"ServiceNow is a leader in business transformation, and we are thrilled to continue working together as we transition into a long-term partnership with them. Their advanced technology is set to revolutionise our team's operations, and I look forward to seeing it develop as we head into the 2025 F1 season."
Colin Fleming, Chief Marketing Officer, ServiceNow, said:
"Formula One and ServiceNow share the same DNA - precision, speed, and innovation - so extending our partnership with the Aston Martin Aramco Formula One Team is a natural next step. We're excited to see how our technology is helping the team to work faster, more efficiently, and ultimately reach peak performance.
"Together, we're pushing the limits of what's possible, both on and off the track."
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