Aston Martin Aramco Cognizant Formula One™ Team (AMF1) has collaborated with Rain Radio to exclusively reveal the artist's latest single as a soundtrack of its 2023 F1™ car launch.
As the AMR23 car was revealed at the team's new Silverstone headquarters, EDM music collective Rain Radio's latest song 'I See Colors' could be heard all around the world as the launch was broadcast via Sky Sports F1 and globally syndicated.
Rain Radio, the white label project, grew to fame on TikTok last year with their hit 'Talk About', which has been viewed more than 27 million times on the platform.
Also involved in the creation of the song is 22-year-old music producer Disco Lines from Boulder, Colorado, again popularised on TikTok with his viral remix of 'Baby Girl' and Benjy Gibson a multi-instrumentalist, producer and composer from South London, UK.
Having partnered back in 2021, AMF1 and TikTok continue to extend their platforms to emerging creative talent and the celebration of self-expression and co-creation.
Kelli Slade, Commercial Music & Creative Licensing EMEA Lead, TikTok: "It's been brilliant working on this sync, an exciting TikTok first for the F1™ world. Thank you to Aston Martin for bringing us in and giving a platform to talented music artists, plus Disco Lines and Rain Radio for the epic track.
"We're passionate about bringing commercial opportunities to emerging creative talent and these syncs can be career-changing for artists on TikTok."
Rob Bloom, Chief Marketing Officer at Aston Martin Aramco Cognizant Formula One™ Team: "Aston Martin F1 is a brand that transcends into popular culture. We are more than an F1™ team, Aston Martin celebrates creativity and innovation across disciplines because that's at the heart of our origin story.
"We also recognise the power of the F1™ platform and we're proud to extend that influence to creative talent – providing opportunities, driving inclusion and diversity in our sport and collectively bringing joy, new experiences and content to F1™ fans around the world. This collaboration represents another F1™ first, and another landmark moment in our partnership with TikTok."
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