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OUR TIKTOK TALENT SEARCH

Creator Collective

Creator Collective header

The Creator Collective, a talent search with Aston Martin Aramco Formula One Team and our partner TikTok, brings together five unique voices and creative talents.

Gaining unprecedented access to Formula One, mentorship and resources to help their creativity flourish, these five new creators will be collaborating with our team to grow their content on a global scale and tell the story of Aston Martin Aramco's journey throughout the 2025 season.

The creators specialise in diverse areas on TikTok, using their content skills to make complex ideas more relatable and engaging for wider audiences.

Meet the Creator Collective below:

@rhetms44

Rheanna

Also known as 'Too Much Sauce' on TikTok, Rheanna blends her love of Formula One, storytelling and food on the video-sharing platform.

What's your style?

"I enjoy having a bit of banter and being light-hearted. In my 'Pitstop Plates' series, I cook dishes inspired by F1. I also explore motorsport culture, race days and trending topics, offering an informative, safe space where everyone can feel welcome and part of a community."

What inspires you? 

"I love to appreciate different parts of the world through food. As a person of colour, I want to take the time to recognise and appreciate the countries that F1 races in and celebrate their cultures."

Follow Rheanna
Rhe creator collective bio
@ellasimpsforbooks

Ella

Ella has developed a TikTok community built around a shared love of books. A book series focused on F1 sparked her love of the sport three years ago; she's been hooked on F1 and never missed a Grand Prix since.

What's your style?

"I love keeping it real. I'm a student and a very down-to-earth person. Sometimes the videos I film in just a few seconds perform better than those I put the most stylistic effort and time into – it's all about creating content that's relatable."

What inspires you?

"TikTok is such a collaborative environment where people can be creative and talk about things they love. I love being part of a community. I didn't realise how many people liked the same things I liked and that's progressed into creating more and more content."

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Ella creator collective bio
@alicespaddock

Alicia

Going to new places, exploring new countries, enjoying new experiences - and capturing it all on camera. Alicia is a passionate F1 fan and keen Grand Prix goer.

What's your style?

"It's anything I can think of – anything arty and creative and informative. I started my TikTok channel last year with no real goal in mind, I just wanted to talk about the sport. I like to share race results, news and my creations, like graphic design and videos that I've edited. I'm still finding my place on TikTok, and I hope the Creator Collective will help guide me on my journey."

What inspires you? 

"I love film and editing. When I go traveling, I enjoy making videos of my trips. I thought it would be really interesting to create similar types of content inspired by F1. I've been really into F1 for a while. I remember, when I was growing up, my dad would always have F1 on TV, so my interest started there."

Follow Alicia
Alicia creator collective bio
@mathschelsea

Chelsea

A data scientist building machine- and deep-learning models by day and a champion of STEM subjects on TikTok by night, Chelsea is a self-confessed "lover of geeky things" fuelled by Yorkshire tea and a commitment to combatting underrepresentation in STEM.

What's your style?

"I like to articulate complex subjects in a way that's accessible and easy for everyone to understand. With a background in Fine Art and Maths, I try to use my creative side to bring life to subjects that are shrouded in misunderstanding. This might be through day-in-the-life content or videos discussing maths that blows my mind and inspires me – Banach-Tarski paradox, I'm looking at you!"

What inspires you?

"My interest in STEM underpins the content I create. I'm especially driven by inspiring underrepresented groups and breaking down barriers for them within STEM. The drive to rebel against underrepresentation has been with me all my life. I also love extreme sports. F1 was the soundtrack to my childhood. By combining this passion with my interest in maths and art, I've landed on quite a niche genre of content creation."

Follow Chelsea
Chelsea creator collective bio
@cathbruce

Catherine

TikTok is where Catherine shares her burning passion for F1. A talented content creator based in the Scottish Highlands, Catherine posted her first TikTok almost two years ago and hasn't looked back since.

What's your style?

"My content is a mix of informative posts, opinions and comedy. My goal is to entertain and uplift people, and hopefully to make them laugh. My favourite part of content creation is that I get to fully express myself, have fun and connect with the amazing F1 community."

What inspires you? 

"F1 and my passion for it. I wanted to create a space where I could freely talk about it and engage with likeminded people – TikTok is my platform to do that. Creating content is a form of escapism in my free time away from my university studies and exams."

Follow Catherine
Cath creator collective bio
#AMRCreatorCollective

Meet the Creator Collective

Learn more about the creators and their unique styles of content ahead of their Creator Collective journey, where they'll have unprecedented access to the team.

Watch now
Creator Collective YT video

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