I / AM

Your pass to more

I / AM is your gateway to the world of Aston Martin Aramco Formula One Team.

A world that moves fast, breaks boundaries, and puts you at the heart of the action.

As a team, we're powered by the collective and our fans are always at the centre of it.

Now, we're taking things further with I / AM DROPS: including one-off collaborations, exclusive moments and merch, and invite-only experiences across music, fashion, and sport.

We're just getting started. Let's celebrate what makes fandom unforgettable.

DISCOVER I / AM DROPS

I / AM

Member benefits

I / AM DROPS

Always be first in the queue for the latest DROP from the team. From exclusive merch and limited collabs to event invites and digital surprises, a season of moments just for I / AM members. No noise, just access.

Priority access

Go where other fans can't. Get early access to events, behind-the-scenes experiences, and team meet-ups including Grand Prix trackside moments and HQ tours. Plus, get 10% off your first order from our online store.

Exclusive content

What you don't see on social. From driver insights to behind-the-scenes access, we'll send exclusive content straight to your inbox so our members are always ahead of the curve.

All in. All welcome. All celebrated.

Why we created I / AM

I / AM was built on a belief: every fan plays their part. On track, off track. We're all in this together.

What started as a platform has grown into a global movement, with fans from every corner of the world who share one philosophy: All in. All welcome. All celebrated.

This is more than just a free-to-join membership. It's how we bring fans closer to the team, give them a voice, and make them part of the story, every step of the way.

Join the movement. Be part of I / AM.